Michelle Phan

About Michelle Phan

Michelle Phan, born April 11, 1987, is an American makeup artist, entrepreneur, and voice actress. As one of YouTube's earliest beauty creators, she pioneered the makeup tutorial format that dominated the platform. She founded the cosmetics line EM Cosmetics and co-founded Ipsy, a beauty subscription service. After a hiatus from 2016 to 2019, she returned to content creation while focusing on her business ventures and cryptocurrency investments.

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